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Is 6% market share a lot? Amazon has more than 541,900 human employees and over 100,000 robot employees. In total, Amazon accounts for more than 5% of the total US online and offline sales. Overview. Amazon now has a market share of more than 30% of the UK’s ecommerce market, up from 28.8% in 2018, according to research from Edge by Ascential, which also rates the UK as the world’s third largest ecommerce market, behind China and the US.. With sales in excess of $30billion this year, Amazon is way out in front of the next closest rivals eBay, which has 9.8% market share. If we exclude the stores, ~66% of Amazon’s revenue is in the USA, and it seems reasonable to assume as a starting point that the same proportion of ecommerce is also in the USA. Consequently, the global giant has delivered remarkable solutions like Alexa and Echo devices. In recent years, Amazon has made gigantic strides to become only the second $1 trillion business, after Apple. Moreover, the company will control over 50% of the US eCommerce market by 2019. Other Segment Market Share Q3 2020: Other segment, revenue fell by -81.98 % and company lost market share, to approximate 1.21 %. By the end of 2019, more than 51% of US households will be Amazon Prime subscribers. Amazon increases dominance of UK ecommerce market, taking a 30% share – eBay, its closest rival, has just 10% Amazon now has a market share of more than 30% of the UK’s ecommerce market, up from 28.8% in 2018, according to research from Edge by Ascential , which also rates the UK as the world’s third largest ecommerce market, behind China and the US. What mattered in tech this week, and why. Notably, Amazon has been at the fore of the endless shifts in attitude, demographics, technological advancements, and customer preferences. 34% of current Prime members always buy Prime-eligible products, whereas 53% frequently buy Prime-eligible products. That's 490 times its split-adjusted stock price. You may also like. Also, Amazon has a large market share across different categories. This market will change radically over the next few decades as we go first to electric and then to autonomy, but for the moment we should exclude this as well. More data show that as of March 2019, Amazon Prime membership had grown to 103 million members, up from 95 million subscribers registered in June 2018. When it comes to checking reviews, 79% of US consumers go to Amazon. Amazon’s share of the US e-commerce market is now 49%, or 5% of all retail spend. Now let’s come back to that ‘third party’ thing. Since 2016, Amazon shares have steadily grown their value by over 200%, from roughly US$607 per share, to its current sale price of US$1,845 per share. Gasoline stations had $511bn of revenue (co-incidentally almost exactly the same size as ecommerce) and it seems unlikely that Amazon will ever sell gasoline. Here, the disparity in market share is pronounced. The simple answer is that the US government gives a number for total ecommerce sales as an economic statistic: in 2018 the number was $522bn. As an illustration, look at the success and growth of the Amazon Prime subscription. That clearly wouldn’t mean it wasn’t dominant in the ‘relevant market’. Amazon does not shy away from taking the risk to pioneer innovations that allow for convenience for online shoppers. Rate Amazon Kindle. More importantly, they provide an in-depth look into customer experiences with the Amazon platform. Interestingly, 3,000 sellers joining the eCommerce giant every day. Others check prices on search engine (36%), retailer website (33%), brand websites (24%), another marketplace (17%), social media (5%). That slower growth means it's losing market share to big-box competitors. As a result, Amazon’s market share will increase from 37.3% in 2019 to 38.7% this year while expanding its lead over the No. Understand your visitors with Statcounter See why over 2,000,000 bloggers, web designers, marketing and SEO professionals and small business owners use Statcounter to grow their business. The Jeff Bezos-led company could make a … So, in the USA in 2018, Amazon was a little less than two thirds of the size of Walmart. This made Amazon the most prominent online retail platform worldwide. Please note, that FinancesOnline lists all vendors, we’re not limited only to the ones that pay us, and all software providers have an equal opportunity to get featured in our rankings and comparisons, win awards, gather user reviews, all in our effort to give you reliable advice that will enable you to make well-informed purchase decisions. Benedict Evans recently did a great 2018 market share analysis for Amazon on its share of US e-commerce and addressable US retail. 43% of US consumers click on Amazon advert from the web. Twilio's changing market dominance. Bank of America estimates Amazon currently has about 44% of U.S. e-commerce market share, up from 40% in 2018. CIRP intimates that, on average, an Amazon Prime subscriber spends $1300 yearly, compared to $700 spent by non-member customers. 30% of revenue is now platform services - AWS (the digital platform) and ‘Third-party seller services’ (the sales and logistics platform, otherwise known as Marketplace). Walmart has 9% of ‘addressable retail’, but 20% of grocery sales (and in a small number of US cities it has over 50%). Finally, of course, Amazon is growing. How big is ‘big’? That’s the highest estimate on the Street. Chiefly, Amazon is a reliable resource that has evolved to become an integral component of customers’ broader shopping mindset. Sources: Amazon (revenue, Prime members, cloud revenue), EMarketer (e-commerce, e-commerce category share, advertising, smart speaker share), Euromonitor International (total retail share… Nearly a year since the largest disruption of the grocery industry to date, Amazon is still refining its integration of Whole Foods Market, Amazon Dominates Online Grocery Share: Report The e-tailer has captured 18% of online grocery sales, according to a One Click Retail study. Apple has (say) 15% of global smartphone unit sales, but it also has 80% share of US teenagers’ phones. When it comes to creating innovations and programs that set the standards, Amazon has no equal. But despite this being common knowledge, the most recent data behind the explosion in Amazon’s market position is still stunning to behold: in the last two years, the already monstrous Amazon somehow was able to increase their share of the total U.S. ecommerce market … Although Amazon’s cloud market share is noticeably bigger than Azure’s, the year over year change indicates that might not last long. AWS is one of the biggest revenue generators for Amazon. eBay has the same accounting policy, but it also reports the value of the actual purchases as a separate number - ‘gross marketplace value’, or GMV. At Yahoo Finance, you get free stock quotes, up-to-date news, portfolio management resources, international market data, social interaction and mortgage rates that help you manage your financial life. These figures will make you intimately familiar with Amazon and illuminate your path to success. A whopping 65% of Amazon customers use computer devices to buy products. Twilio's changing market dominance For years, Twilio has been the leader in CPaaS market share. Amazon is a big company. The company has formulated an extensive moat for itself, and its dominance in the eCommerce arena is far from waning. To get a sense of the AWS vs Azure vs Google Cloud market share breakdown, let’s take a look at what each cloud provider’s reports shared. Besides, Statista revealed that on average, an Amazon Prime Member spends $1400 on eCommerce shopping, compared to $600 spending of non-Prime members. Amazon is projected to claim 8.8 percent of the all digital ad spending in 2019. Even worse, things are poised to get tougher because of the rise of personalized products in eCommerce pioneered by Amazon. What should we compare it to? Currently, the retailer is present in 14 countries, but it ships products to more than 100 countries. The shopping holiday is reminiscent of Cyber Monday or Black Friday. This all-conquering plan offers an easy way for eCommerce entrepreneurs to monetize their websites. In Q1 2019, Amazon broke the double-digit barrier in terms of sales. AWS is used by more than 1 million active subscribers in 190 countries. That fell to 34% in … Market share is the fool’s gold of modern business. 67. Analysts at investment firms Jefferies and Goldman GS Sachs have both raised their Amazon price targets to $3,800 per share. Understanding the details behind Amazon’s trajectory, and using reliable eCommerce solutions, can help you scale the heights of eCommerce with ease. Amazon.com, Inc. Common Stock (AMZN) Stock Quotes - Nasdaq offers stock quotes & market activity data for US and global markets. In the two days of 2017’s Prime Day, Amazon registered over 187 million visits. Of the different demographic groups, Millennials spend double the amount that Baby Boomers do on Amazon. The market share of Amazon is decreasing in the US, Europe and the rest of the world, while Google market share is increasing. Based on my DCF analysis, I estimate Amazon's fair … This Chart Shows Amazon’s Dominance in Ecommerce It’s no secret that Amazon is dominant in ecommerce. With that said, getting down to the nitty-gritty of Amazon can be a high starting point. Market Share. Now we have more numbers to choose from. Low prices across earth's biggest selection of books, music, DVDs, electronics, computers, software, apparel & accessories, shoes, jewelry, tools & hardware, housewares, furniture, sporting goods, beauty & personal care, groceries & just about anything else. document.getElementById("comment").setAttribute( "id", "a5f13bd0351369f07039b26ac565cb36" );document.getElementById("g870abf955").setAttribute( "id", "comment" ); FinancesOnline is available for free for all business professionals interested in an efficient way to find top-notch SaaS solutions. Moreover, as of 2018, Amazon controlled 73% of the US smart speaker market and 27.7% of the global smart speaker market. This might sound like an easy and perhaps boring question to answer, but if we’re going to talk (and worry) about a company’s size, we should probably want to know what size we’re actually talking about. Whole Foods is almost all in the USA. I don’t think one can just assume that Amazon’s market share of online sales will be maintained indefinitely in a straight line into the future. Amazon Kindle market share in the Datanyze Universe. Apple and Google are barely making a dent in Amazon’s enormous share of the home speaker market, and that trend will continue through 2021, a … Better still, with a big chunk of the top sellers on Amazon using the FBA service, one thing is evident. For example, in 2018 alone, the segment generated $25.66 billion in net sales, an increase from $17.46 billion generated in 2017. The Amazon market share is a very important consideration, but don't miss out on potential sales outside of just Amazon. However, the problem with comparing Amazon’s online sales with all online sales is that this presumes that Amazon only competes with other online retailers. We expect this momentum to continue into 2021 when it will reach 39.7% market share. Interestingly, 26% of consumers buy the first product to appear on the Amazon search results page. That seems like a problem. It charges them a fee for this, and it reports the fee as revenue. Amazon generated a total of $42.75 billion in third-party seller service revenue in 2018, dwarfing the $31.88 billion generated in 2017. Market space Websites Added. Much of its success has to do with its wide-ranging product offering, low prices and a high degree of cross-border shopping from neighboring countries. Get it as soon as Wed, Apr 15. To illustrate, with over 8,000 partner network members, 1,900+ AWS third-party software products, and 70+ infrastructure services, the AWS is a force to reckon with. Once a week, I send a newsletter to 150k people - what happened in tech that actually mattered, and what it means. Amazon market cap as of December 18, 2020 is $1000B . Market capitalization (or market value) is the most commonly used method of measuring the size of a publicly traded company and is calculated by multiplying the current stock price by the number of shares outstanding. The more that ecommerce expands beyond the original commodity categories, the more that we see new and different models and experiences proliferating. This graph shows the market share of tablet vendors worldwide based on over 10 billion monthly page views. Regulators pick and choose market definitions depending on their objective, and this will probably happen to Amazon - it’s definitely dominant in books and definitely not in cars. On the contrary, 10% of consumers go to search engines, brand websites (5%), retailer websites (4%), and social media (1% ). Amazon seller statistics show that there are over 6 million sellers (including inactive sellers). These statistics affirm that Amazon is a comprehensive traffic resource. This is to mean, if you are pursuing eCommerce excellence, Amazon should be your benchmark. Learn why we say that in our analysis of Amazon's ebook market share below. Better still,  Home & Kitchen (64.3 million), Clothing, Shoes, and Jewelry (33.4 million), and Tools and Home improvement (11.1 million), are Amazon’s leading revenue generators. Its US ecommerce business probably grew 20% in the last year, and so its market share of total and of addressable retail is going up. To rephrase it, the company accounted for 10.2% of the total eCommerce sales in the US. AWS accounted for 41.5% of the total public cloud market as of 2018, gobbling up a market share that’s bigger than Google, Microsoft, IBM, and Rackspace combined. Hence, Amazon US retail revenue of $200bn was about 6% of US addressable retail. So for a category like electronics, you can see that there is a huge volume of digital transactions, and that Amazon holds maybe 80-85% of that volume. In the US alone, consumers Purchased 1M headphones, 100K laptops, 200K TVs, 650K household cleaning supplies, 100K lunchboxes, 350K luxury beauty products, 1M+ toys, and 400K pet products. PublishDrive has been helping indies publish in China since 2017. Be nice. The 2017 Prime Day sales registered a record of $2.4 billion, dwarfing the $1.5 billion sales recorded in 2016. 99 $80.00 $80.00. (Incidentally, this means that $522bn total US ecommerce is about 15% of US addressable retail.). Walmart’s US revenue in 2018 was $318.5bn. This more than double the market share of its nine closest competitors, combined. Even better, Amazon statistics show that approximately 53 million US consumers purchased a product from Amazon on the 2017 Prime Day. But despite this being common knowledge, the most recent data behind the explosion in Amazon’s market position is still stunning to behold: in the last two years, the already monstrous Amazon somehow was able to increase their share of the total U.S. ecommerce market from 38% to 49%. On this graph, the Y-axis represents the number of digital transactions and the X-axis shows Amazon’s market share in each. Technology in the eCommerce space is increasingly becoming a mainstay even as the landscape becomes even more complex. That’s a political question as much as it’s an economic one. In reality, companies that maximize market share end up minimizing profits, while their smarter rivals earn higher returns. In the U.S., the company's share of all retail sales is as high as 7.7 percent, including sales made by other retailers who sell on Amazon's Marketplace. The Prime subscription program is a supreme example of Amazon’s innovation prowess. But, it competes with physical retailers as well - it competes with Macy’s, Walmart and Barnes & Noble. Also, Amazon Alexa is available in more than 60,000 devices. This dwarfed visits to Wallmart (59 million), eBay (54 million visits), The Home Depot (36 million visits), and Groupon (32 million visits). Splitting out GMV is important because Amazon isn’t setting the price or choosing the selection for the third party Marketplace. But, Amazon doesn’t treat the value of the actual purchases as its own revenue, which is in line with US accounting rules, since technically Amazon is only acting as an agent. On the one hand, 74% buy a product online at least every few weeks. Besides, in the most recent years, Amazon has recorded steady growth in net revenue. Meanwhile, the Amazon Chime SDK uses 14 data center regions, and Microsoft ACS touts 18 data center regions. What is Amazon’s largest market outside the US? The US consumers have bought more than 100 million Echo devices to run Amazon Alexa. To help you out, we’ve compiled all the statistics you need to know about Amazon. Amazon Com Inc s' competitors and its Market Share by Electronics & other general merchandise, Media, Total, Other segment - CSIMarket On the other hand, you could also guess that AWS, Prime and maybe advertising have a larger proportion of their business in the USA, meaning US ecommerce would have to be smaller to make the maths work, but we don’t really know. However, only 53% of Amazon’s total revenue is the actual direct ecommerce business. It also doesn’t sell cars or repair them, and car dealers and parts were $1.2tr. But how big? Shopify, another platform for online retail, is now at an annual run-rate of $60bn of GMV, up from nothing five years ago. Amazon wants to “sink the ship” by not letting Reliance acquire Future’ assets, he said.For more articles like this, please visit us at bloomberg.comSubscribe now to stay ahead with the most trusted business news source.©2020 Bloomberg L.P. Numbers of hundreds of billions of dollars are thrown around, but is that big in relation to, say, US retail? Germany is Amazon’s largest foreign market, accounting for nearly one-third of its international net sales in 2017, according to the firm. Amazon Ebook Market Share 2019-2020 If you publish on Amazon, we recommend you go beyond and think bigger. Amazon is, without a doubt, the trailblazer of the eCommerce industry. With reviews and analyses spanning a breadth of topics from software to learning models, James is one of FinancesOnline’s most creative resources on and off the office. To reach global sales channels like the ones described above, sign up for a PublishDrive account for free. According to statistics, books, services, and wine excluded, Amazon has a catalog with 12 million products. Amazon only boasts a mere 5 percent share of total retail sales, excluding food, across the country, according to data from the U.S. Census Bureau. But clearly, this belongs in any discussion of Amazon’s market share. The company has distinctively managed to stay abreast of changes in the eCommerce industry, bulldozing its way to the crest. MarketWatch reports citing data from eMarketer that in May, Walmart’s online sales surpassed eBay in market share of U.S. ecommerce sales. While most of the Amazon data only provides approximate values, we can see that the platform is the first choice for consumers. But, it competes with physical retailers as well - it competes with Macy’s, Walmart and Barnes & Noble. What market share would that give Amazon? The number is projected to balloon to 68.7 million households by 2020. Actually, Amazon reports have shown that many customers start their product search and price comparison on the Amazon website. The all-time high Amazon stock closing price was 3531.45 on September 02, 2020. Despite moderate revenue growth of 0.74 % within Media segment, Amazon com Inc improwed its market share within this segment to 57.56 %. In total, Amazon accounts for more than 5% of the total US online and offline sales. Amazon U.S. Online Market Share Estimate Cut to 38% From 47% By . More importantly, for consumers looking for authentic reviews, Amazon is always the first option to spring to mind. Last updated 1/1/20. There is no doubt Amazon provides an established customer base, but for increased acquisition, you should advertise strategically, implementing new technologies, and price more dynamically. This is a significant increase from 2.1 billion visits registered in February 2018. A scant 18 months later, AWS holds onto 31 percent while Microsoft’s cloud service has jumped to an impressive 20 percent. There are many eCommerce platforms for vendors out there that can help you sell products or services online. and . AWS had 5 times more deployed cloud infrastructure than the next 14 competitors combined as of 2018. Based on my DCF analysis, I estimate Amazon's fair … Today, sellers are eager to try their luck on different online platforms and buyers have let their preferences known. That’s to say, the affiliate program has been beneficial to both Amazon and eCommerce entrepreneurs. Amazon US GMV plus the US physical stores (which we need to include now since we’re comparing with physical retail) was roughly $200bn. Amazon's share of the digital advertising market is expected to grow from 8.8% in 2020 to 9.7% in 2021. 68.9% of Amazon traffic comes from the US. Besides, you need to leverage the available data, like the statistics we’ve compiled, and work with innovative tools to differentiate yourself in the cutthroat online eCommerce space. But another important strand is that a regulator doesn’t just look at the share of ‘retail’ (however defined), but at the share of particular segments, and it chooses what definition it wants to use depending on the problem it thinks it’s addressing (and this is a political question, not just an economic one). When looking at quarter-over-quarter growth between Q4 2017 and Q1 2018, Amazon gained share … Amazon Usage statistics have shown that, during April 2019, Amazon had close to 2.4 billion desktop and mobile visits. Competitors. Also, according to Amazon Prime members statistics, the following are the favorite Prime subscription benefits. eBay however, was Amazon’s … The Jeff … On the other hand, 32% trust search engine like Google, 25% rely on a retailer website, 11% of consumers go to other marketplaces, whereas 7% trust social media channels. Over the last couple of years, online retail culture has evolved rapidly, and eCommerce dominance has continued to grow. Keep it clean. Of those that click on an Amazon ad on the internet, Google contributes 76%, Facebook (49%), Instagram (21%), Twitter (14%), Pinterest (12%), and Snaptchat (7%). Amazon's share of the digital advertising market is expected to grow from 8.8% in 2020 to 9.7% in 2021. Amazon is responsible for 50% of all US eCommerce…BEEP! On the other hand, 26% use smartphones, 9% use tablets, and 1% use voice assistants. Amazon Inc (NASDAQ: AMZN) is making moves to capture a sizeable market share in India’s online pharmacy business, the Economic Times reports. Amazon lets other companies list products on its website and ship them through its warehouses as the ‘Marketplace’ business. Websites Dropped. But if we’re going to worry about the scale of the Amazon machine, which scale are we talking about? But if you do it right, then you focus on the market that actually matters. It presumes no-one ever asked ‘should I buy this from Amazon or from Barnes & Noble’? This shopping holiday was first held on July 15, 2015, in celebration of Amazon’s 20th anniversary. Clearly, with its extensive reach, selling on Amazon is an irresistible opportunity. There are other things inside retail that you might also want to exclude from ‘addressable retail’ (building materials are $335bn, say). So, we need to consider both Amazon’s own sales and the value of third party sales (together, GMV) in market share, and again we know the global number but not the US number. Amazon statistics have shown that the company’s disruptive force has radically changed the dynamics of the whole eCommerce ecosystem. All B2B Directory Rights Reserved. Also,  95% of Amazon Prime customers say they will probably renew their Membership. He has written extensively on these two subjects, being a firm believer in SaaS to PaaS migration and how this inevitable transition would impact economies of scale. Additionally, 2017 Prime Day sales surpassed Amazon’s sales for both Cyber Monday and Black Friday. For years, Twilio has been the leader in CPaaS market share. In Q1 2019, 53% of paid units sold on Amazon were facilitated by third-party sellers. The next biggest player is eBay, which takes a […] Another 10% comes from ‘Other’ (mostly advertising) and subscriptions (Prime), and then there’s the ‘physical stores’, which today is almost all Whole Foods (the revenue number in the table below jumps from 2017 to 2018 because Amazon only owned Whole Foods for part of 2017). The company ended 2017 with about 44 percent of the market. In addition, 74% of consumers go to Amazon when they are ready to buy a product. As I’ve written elsewhere, I don’t think Amazon is well suited to create proliferating models - it has to do almost everything in the same way. As Amazon statistics have shown, there is an influx of consumers into Amazon Prime. On that basis, Amazon’s real market share of its real target market is closer to 6% (it’s 2 That means Amazon is expected to capture nearly half of the U.S. e-commerce market by the end of 2018, eMarketer said. 2 player from 31.7 points to 33.4 points. Historical daily share price chart and data for Amazon since 1997 adjusted for splits. ), Number of U.S. Amazon Prime subscribers 2013-2019, More Than Half of US Households Will Be Amazon Prime Members in 2019, Total number of U.S. households with an Amazon Prime subscription 2018-2022, Average spending of Amazon Prime and non-Prime members 2015-2019, Amazon by the Numbers: Stats, User base & Fun Facts, 8 FASCINATING AMAZON STATISTICS TO KNOW IN 2018, Alexa, How Was Prime Day? What’s intriguing is that Amazon Prime has quashed one of the most prevalent eCommerce challenges, shipping, besides its other inimitable benefits. To put things in perspective, this is more than Amazon’s top three competitors combined, with eBay coming in at 6.6%, Apple at 3.9% and Walmart at 3.7%. Customers don’t just flock to the platform for the products, but also Amazon’s stellar services. Find the latest Amazon.com, Inc. (AMZN) stock quote, history, news and other vital information to help you with your stock trading and investing. 50 million Echo devices had been sold. Spencer Soper. Investors may trade in the Pre-Market (4:00-9:30 a.m. This is a coherent argument, but not a complete one. More importantly, 60% of the top sellers in the Amazon Marketplace focus on the Home and Kitchen category. To repeat: Amazon doesn’t treat that $160bn as its own revenue and so it’s not in the revenue tables above - it only reports the $43bn of fees for handling it. Remember that the next time you see someone claiming that AWS subsidises Amazon.). Primarily, it has enabled sellers to deliver remarkable customer experience savored by Amazon users. To put things in perspective, this is more than Amazon’s top three competitors combined, with eBay coming in at 6.6%, Apple at 3.9% and Walmart at 3.7%.. Needless to say, Amazon is the leader in online sales, with no sign of slowing down anytime soon. With top brands like AOL, Reddit, Netflix, and Pinterest now running on the Amazon Web Services (AWS), the future looks bright for Amazon cloud services. There is no doubt, Amazon market size will continue to grow. The Amazon case study is an open book to brands and retailers, and there is plenty to learn from the growth of this lucrative firm. That’s the $42.745bn. Consequently, you’ll use the insights to create befitting innovations to connect with your loyal customers and high-value prospects. Even better, the amount of traffic recorded by Amazon gives you access to a significant pool of established customers. Prime Day 2019 Surpassed Black Friday and Cyber Monday Combined, Third-party seller share of Amazon platform 2007-2019, Amazon Has 1,029,528 New Sellers This Year (Plus Other Stats), Amazon seller business size 2018, by employees, Amazon ‘Internal Figures’ Show 50M Echo Devices Sold to Date, Amazon Alexa now works with more than 60,000 smart home devices, Jeff Bezos: Amazon is still ‘small’—90% of US retail sales happen in brick and mortar stores, Alexa isn’t the shopping behemoth Amazon hoped it would be, Vendor market share in cloud infrastructure services market worldwide 2017-2019, The Impressive Stats Behind Amazon’s Dominance of the Cloud, Amazon Web Services: year-on-year growth 2014-2019, Professional Services Automation Software - PSA, Project Portfolio Management Software - PPM, 74 Amazon Statistics You Must Know: 2020 Market Share Analysis & Data, Third-Party Seller and Fulfillment By Amazon Statistics, rise of personalized products in eCommerce, Global net revenue of Amazon 2014-2019, by product group, Amazon.com Announces First Quarter Sales up 17% to $59.7 Billion.   More on AMZN Market Share. Number of people that own an Amazon Fire TV device: 40 million. Getting down to the finer details,  electronics (44%) are the most frequently bought product on Amazon. Compared to 2018 statistics, that’s an increase of approximately 5.2 million households. Amazon still leads the way in the number one spot dominating online commerce. Life is complicated. Its share of LCD TV sets, for instance, nearly tripled, to 3.7% at the end of 2010 from 1.3% in 2007, estimates research firm TraQline. So, let’s fill in the table on the basis of that 66%. The 2019’s Prime Day surpassed Cyber Monday and Black Friday combined. Vendor. Besides, the affiliate program has been a reliable income generator for Amazon. Amazon has led a decade of disruption, contributing to a market shift that enabled e-tailers like Boohoo, Bonprix, and Zalando (to name a few) to grow into retail powerhouses. Free delivery on millions of items with Prime. On the 20th anniversary of the IPO Amazon stock closed at $961.35, giving the company a market value of about $466.2 billion. It also offers the most extensive product catalog (at 353 million products) and has an enormous market value of $993 billion. Amazon's market share in India: 30%. U.S. Market Voice Assistant Popularity in 2018, Amazon Flirts With $1 Trillion Value Amid 8-Day Rally Streak, Worldwide Amazon online retail sales market share 2016-2019, Share of e-commerce sales in total U.S. retail sales 2010-2019, 47 Amazon Statistics To Bedazzle You In 2020, Amazon Statistics, User Demographics, and Fun Facts in 2018, amazon.com Competitive Analysis, Marketing Mix and Traffic, Total global visitor traffic to Amazon.com 2020, Desktop visitors to leading U.S. online retail properties 2018, Amazon: total active customer accounts as of 1st quarter 2016, Amazon Statistics (Revenue, Sellers, Prime & More! Well, how big is Walmart? Before COVID-19, Amazon's share of online spending was 42%, according to Rakuten Intelligence. On the other hand, 20% search for a new product on search engines like Google, 4% on brand websites, 4% on retailer websites, 3% on other marketplaces, and 1% on social media. Amazon owns more than 90% market share across 5 different product categories [Report] Reports from Kleiner Perkins' Mary Meeker and e-commerce data … Approximately 2.5 million sellers have a product listed for sale on Amazon. We are able to keep our service free of charge thanks to cooperation with some of the vendors, who are willing to pay us for traffic and sales opportunities provided by our website. EU Office: Grojecka 70/13 Warsaw, 02-359 Poland, US Office: 120 St James Ave Floor 6, Boston, MA 02116. Current Websites. Amazon averages a 74% share of digital transactions in the US. Additionally, more than 140,000 Amazon sellers generate over $100,000 in sales annually. However, it gives faint signs of the increased preference by eCommerce entrepreneurs to sell on this platform. Amazon.com, Inc. Common Stock (AMZN) Pre-Market Stock Quotes - Nasdaq offers pre-market quotes and pre-market activity data for US and global markets. As a result, the firm has maintained a constant upward trajectory, reaching heights never before imagined. Surprisingly, of the total Alexa-enabled device owners, only 2% have used it for shopping. By 2019, Amazon’s share of the total US eCommerce market is projected to hit 52.4%, up from 48% in 2018. Running the numbers, Amazon has about 35% of US ecommerce. Matt Day. In recent years, the company has seen a monumental shift, driving the online retail industry into incredible heights. The Primary Care-Market Share Connection: How Hospitals Achieve Competitive Advantage. At that rate, buy-in for Amazon.com, Inc’s stocks are among the highest in the US today. Share this page. Last updated 9/19/18. In regards to trend growth, both Amazon and Google have suffered from a slowdown after reaching the product maturity stage. 3.0 out of 5 stars 2. Germany is Amazon’s largest foreign market, accounting for nearly one-third of its international net sales in 2017, according to the firm. Read Amazon Publisher Services customer reviews, learn about the product’s features, and compare to competitors in the Other Advertising Software market It presumes Amazon doesn’t compete with malls or department stores or Walmart or with any other shop. Others in the list include: clothing, shoes & jewelry (43%), Home & Kitchen (39%), beauty & personal care (36%), books (33%), cell phones & accessories (28%), movie & TV (25%), pet supplies (20%), sport & outdoors (17%), grocery & gourmet food (15%), automotive parts & accessories (13%), and baby products (9%). Amazon doesn’t actually tell us the splits, but we can make some reasonable estimates. So, to begin: market share in principle is Amazon’s business divided by the total market. As of July 2019, Amazon ranked 10th in global internet traffic engagement. In fact, the recent data of its monstrous market share are astonishing to behold, and it’s evident that the retail giant is the king of the eCommerce empire. A cynic might say that this is a bit like deciding that Ferrari has a monopoly on Italian sports cars made by companies whose names begin with ‘F’. So, if you buy a $1,000 TV on Amazon from a third party supplier, Amazon will charge the supplier (say) $150 in fees for shipping and handling and commission, and report $150 as third party service revenue, but won’t treat the $1,000 as Amazon revenue at all. This is especially relevant for any conversation about predatory pricing: Amazon is setting the price directly for 15% of US ecommerce, not 35%. Amazon was the most popular e-commerce marketplace as of Dec. 2018 with over 200 million unique monthly visitors. In 2017 AWS was amongst the top four public cloud providers, alongside Microsoft Azure, IBM Softlayer, and Google Cloud. Clearly, the Amazon associates program and the FBA provide insights into Amazon’s growing dominance. These assumptions give us $81.5bn US ecommerce, but you could very easily flex it $5bn up or down. As of July 2019, Amazon’s market value had reached $993 billion. Another one of Amazon’s ingenious creation is Prime Day. Notably, having these stats at your fingertips will help you to not only run targeted marketing campaigns but also make smarter decisions and keep pace with global eCommerce titans. Amazon statistics show that in 2018 alone, the firm gained $14.17 million in revenue from the subscription services category. Factoring in the Amazon Marketplace, there are over 353 million products available on Amazon. The service has caught the attention of many consumers, and its popularity is set to continue to snowball. Also, as of September 2018, Amazon had 122 million desktop visits. Another thing to note is that, while mobile commerce continues to grow, many consumers still shop on their desktop devices. It has delivered the killer blow to the traditional Cyber Mondays and Black Fridays. Over 100 million products were bought in 2018’s Prime Day. But it's captured about 30% of the Indian ecommerce market, and is poised to grow that 23% annually until 2027. By the end of the Q1 of 2019, Amazon Web Services (AWS) controlled 31.5% of the global cloud infrastructure services market. Amazon.com: Market share. Better still, 55% of US consumers are current Amazon Prime members, 15% are former Prime members, and 31% are not Amazon Prime members. In a nutshell, the statistics show that Amazon’s dominance is not waning anytime soon. A historical look at Amazon's sales growth, broken down by its first-party and marketplace sellers' sales. Manage distribution to 400+ stores for ebook, printing on demand, and audio via a single dashboard. So, what if we look at Amazon as part of US ‘retail’ instead of part of ‘online’? Second question: $184bn sounds like a big number, but how does that compare to the competition? Clearly, owing to Amazon’s monstrous market size, the going is tough for competitors. Copyright © 2020 FinancesOnline. A senior FinancesOnline writer on SaaS and B2B topics, James Anthony passion is keeping abreast of the industry’s cutting-edge practices (other than writing personal blog posts on why Firefly needs to be renewed). Amazon market cap history and chart from 2006 to 2020. 2 player from 31.7 points to 33.4 points. The program is a no-brainer for its free shipping. As a result, Amazon’s market share will increase from 37.3% in 2019 to 38.7% this year while expanding its lead over the No. On top of that, in 2019, Amazon is predicted to account for 13.7% of the worldwide online retail market sales. Flipkart is the largest online retailer in India, with a 31.9% market share in 2018, followed by Amazon at 31.2%, according to Forrester. Amazon Prime is an exciting membership service that gives subscribers free two-day shipping. Putting these statistics into context, Amazon’s meteoric growth seems unstoppable, at least for now. Amazon.com, Inc. write a review. Statistics show that 63% of all Amazon customers are Amazon Prime Members, which translates to about 90 million Prime members. Running the numbers, Amazon has about 35% of US ecommerce. Amazon Alexa and Amazon Echo were not designed to exclusively streamline sales. ET by MarketWatch Automation 3M Co. stock outperforms market despite losses on the day Still, if you disagree, and do think that Amazon will go much further towards taking over ‘everything’, then your definition of Amazon’s market share has to be its share of, well, ‘everything’. If we want to do that for the USA, what are those numbers? By 2019, Amazon’s share of the total US eCommerce market is projected to hit 52.4%, up from 48% in 2018. That said, with its popularity primed for speedy growth, competitors will only peep helplessly as Amazon trailblazes the future of the shopping holidays. Also, FBA has lent a hand to sellers who are too naive to handle the packaging and shipping of products. In 2018, Amazon’s share of the US ecommerce market hit 49%.That’s 5% of all retail spent across the entire country. Amazon Inc (NASDAQ: AMZN) is making moves to capture a sizeable market share in India’s online pharmacy business, the Economic Times reports. Aside from its eCommerce dominance, Amazon is renowned for its remarkable public cloud services. As it stands, the retail behemoth controls the most significant eCommerce market share. Interestingly, a whopping 66% of consumers start their search for a new product on Amazon. In other words, you need to train your sight on the Amazon business model. This is a significant growth rate compared to Google’s 23% revenue increase. Prime subscribers and younger generation members are Amazon’s most frequent customers. To understand where the CPaaS market is Number of monthly visits to Amazon.com from a mobile browser: Not only is Amazon eating up market share across various product categories, its intake is growing. To illustrate, 2015 ($107 billion), 2016 ($135 billion), 2017 ($177 billion), and 2018 ($232 billion). However, if we assume the same 66% split, and switch to using the $117bn ecommerce number instead of $123bn, that means that in the USA in 2018: And also sold another $106bn for third parties. Ever since Amazon introduced the Echo speakers, the growth of Alexa has been on high gear. Indeed, Amazon’s electronics and nonmedia revenue rose 66% to $18 billion last year, helping it lift market share in different segments. On the other hand, 37% of nonprime members purchase online just a few times a year. Quality (23%) comes second followed by reviews (12%) and shipping (1%). Free two-day shipping (83%), video and music streaming (10%), PrimeExclusive deals at Whole Foods (5%), free audiobooks & magazines (1%), and other (1%). A popular research firm sounded the buzzer on Amazon’s market share earlier this year only to slash its estimate from 50% to 38%. Check our guide about today’s best eCommerce software to help you optimize the use of these powerful online business solutions. (As an aside, one should note that the revenue from the third party platform services business is almost twice that of AWS, and certainly pretty profitable; Amazon discloses revenue and profitability for AWS but only revenue for this. Stay on topic. This is because unlike the Black Friday and Cyber Monday, which are enjoyed across all divides in the eCommerce world, Prime Day is exclusively meant for Amazon users. Today, Alexa has become an integral part of how consumers interact with their smart home devices. Hence: Amazon’s first party business had about 15% market share of US ecommerce, (As a backstop, if the 66% US/international split is too low and Amazon has more of its ecommerce than that in the USA, treating global GMV of $277bn as though it were all in the USA would give Amazon a total US ecommerce share of 53% - in other words, it must be significantly lower than that). Studying these statistics will help you understand online consumers’ needs. So, since we want to know Amazon’s ecommerce revenue in the USA, we need to fill in some of this table. Besides, 89% of US consumers are more likely to buy a product from Amazon than other online stores. Walmart is a distant second … Much of its success has to do with its wide-ranging product offering, low prices and a high degree of cross-border shopping from neighboring countries. In 2018, Amazon’s revenue grew by 31%. Amazon is a big company, but what does that mean? Part of the reason Amazon has gobbled up the lion’s share of the eCommerce market is its Affiliate program. Hence, you could argue that since ecommerce is clearly going to take over a much larger share of retail, and since Amazon has a large (35-40%) share of ecommerce, Amazon’s strength in ecommerce means it will swallow everything else, even if it’s only at 5-6% today. 0.19%. However, for brands and retailers selling on Amazon, Amazon ROI statistics provide signs of the massive benefits that lay ahead. That is, a central part of the regulatory process is ‘market definition’, and in the past the EU has defined Microsoft as having dominance of the market for ‘commercial third party PC operating systems’, and Google Play as having dominance not in ‘app stores’ but in Android app stores. First of all, Amazon’s deep expertise has been phenomenal. Secondly, its ability to stay at the forefront of the shifting trends has made it easy to deliver on the expectations of customers. On average, 45% of US consumers scroll through at most two search pages when searching for a product to buy on Amazon. Giving a total US GMV in round numbers of roughly $184bn. Consumers worldwide bought 175 million+ items. The categories include electronic (89.9%), home improvement (83.8%), food (81.8%), sports, fitness & outdoors (89.6%), household essentials (88.8%), and health/medicines (92%). Having generated $26 billion in revenue in 2018 alone, AWS is proving to be yet another dominant force unleashed by Amazon. On that basis, Amazon’s real market share of its real target market is closer to 6% (it’s 2/3 the size of Walmart). What does ‘dominant’ or ‘scale’ or ‘huge’ mean when US retail is $6 trillion a year? Benedict Evans recently did a great 2018 market share analysis for Amazon on its share of US e-commerce and addressable US retail. Three times out of four, on average, the most profitable firm is not the one with the largest slice of the market. providing a stark example of the kind of hurdles Amazon faces in Europe. In 2018, 58.7 million US households had an Amazon Prime subscription. That slower growth means it's losing market share to big-box competitors. On the other hand, some of those third party products will be competing with products that are sold and priced by Amazon, and setting their own prices accordingly. Paperback $13.99 $ 13. AWS Amazon reported Amazon Web Services (AWS) revenue of $11.6 billion for Q3 2020, compared to $8.9 billion … The forecast was revised after disclosure in Bezos’s annual shareholder letter in April 2019. Since its inception, Amazon Prime Day has maintained an upward trend. In 2018, Amazon’s share of the US ecommerce market hit 49%.That’s 5% of all retail spent across the entire country. More importantly, before making a purchase, 82% of consumer check prices from Amazon. When PYMNTS last measured Amazon’s take of the total eCommerce business it found that it touched just north of 50 percent for Q1 2020 in eCommerce market share (51.2 percent). We often hear that it has ‘huge scale’, and maybe it’s ‘dominant’, or even ‘a monopoly’, but what does that mean? Amazon won’t either. As of 2018, Amazon held 49% of the lucrative $252.7 billion US market. We expect this momentum to continue into 2021 when it will reach 39.7% market share. For example, Prime, Prime Day, and FBA are notable pieces of ingenuity that have stamped Amazon’s authority as a global eCommerce giant. At the end of 2018, AWS had 33 percent of the market and Azure 15 percent. N/A. The same year the share of the AWS IaaS segment was 51.8%, and it’s raked $12.2 billion in revenue. 66% of the top 10,000 Amazon sellers use FBA service. Today, that’s around 6%, not 35% or 50%. Google, by contrast, is expected to lose 1 percentage point of market share. Interestingly, price (62%) is the biggest motivation for consumers selecting an Amazon Brand. This graph shows the market share of tablet vendors worldwide based on over 10 billion monthly page views. However, with innovations such as Alexa and Amazon Prime Air, Amazon remains an incredible option for many vendors. If Amazon was still ONLY doing books, and it had even 90% of the US consumer print book market, that is still only 0.2% of US retail. Amazon Kindle. AWS is an extremely profitable venture that is starting to imprint its dominance in the public cloud services market. $3,800 per share. Amazon.com Inc. stock falls Friday, underperforms market Dec. 18, 2020 at 4:38 p.m. In 2018, Amazon overtook Google in product search. That said, you must strategize proactively and borrow a leaf from the Amazon market model. In terms of percentage, 48% of US consumers visit Amazon.com at least a few times a week. Prime Day is an annual shopping window that is exclusively available to all Prime members. There you have it, our comprehensive compilation of Amazon statistics. From reading these statistics, it is clear that Amazon is a monopoly and must be forcibly broken up into a number of smaller companies. 48% of Amazon Prime subscribers buy products online more frequently or once a week. After adding the market share of its fashion specialty sites Myntra and Jabong, Flipkart controls a 38.3% market share. But that doesn’t mean selling on Amazon is straightforward. The size of the addressable audience is astounding. Interestingly, in Q1 2019, Amazon announced a 17% increase in sales, hitting $59.7 billion in revenue. Also, as of Q1 2016, Amazon had 310 million active users. The increased income from the third-party seller services doesn’t tell the whole story. However, 20%  have used it to monitor a purchase. Skip to main content. As for US retail: Total US retail in 2018 was $6tr, but that includes bars and restaurants, and though some of the restaurant business is clearly moving to online ordering and delivery it’s not there yet, so we should probably exclude this. In the past Amazon didn’t disclose its GMV, but in the 2018 shareholder letter it finally gave a bunch of rounded numbers: global first party sales were $117bn (note this is slightly different from the $123bn above, given in the formal accounts in the same report), and global third party sales were $160bn, giving global GMV of $277bn and meaning that 58% of global Amazon ecommerce is actually made by third parties using its platform, not by Amazon itself. Amazon's projected share of the US digital ad market: 4.1%. This data shows Amazon's share of e-commerce from 2012-2017. Overall rating ☆ ☆ ☆ ☆ ☆ Please select number of stars. excluding cars, car parts, gasoline stations, restaurants and bars) of $3.6tr in 2018. by Marc D. Halley | Mar 9, 2007. Between February 2018 and April 2019, Amazon had over 37 billion mobile and desktop visits. Amazon increased its ecommerce market share in the UK from 28.8% in 2018 to 30.1% in 2019, according to the latest report from global ecommerce insights firm Edge by Ascential. Experts believe Amazon made $1.6 billion in the 2018 Prime Day sales. What is Amazon’s real scale, and what is its market share? I pick out the news and ideas you don’t want to miss in all the noise, and give them context and analysis. The latest closing stock price for Amazon as of December 18, 2020 is 3201.65. In conclusion, the eCommerce landscape is continually changing, and Amazon has developed the knack to stay ahead with its unique innovations. This post will replicate the same analysis but for 2019 figures. The following statistics offer a window into the needs, wants, and behavior of today’s customers. Well, Amazon discloses its revenue by country, and US revenue in 2018 was $160bn (these tables are all in millions). However, these applications have had a hand in the process as statistics have revealed. The trend has recorded an upward trajectory in the last four years; Q1 2015 (44%), Q1 2016 (48%),  Q1 2017 (50%), and Q1 2018 (52%). Indeed, the very concept that one retail format can swallow all others seems flawed to me - department stores did not, nor supermarkets, not Walmart, which was also once the bogeyman of terrifying efficiency and growth and scale but which also somehow failed to crush all other American retailers. It signifies Amazon’s relentless endeavor to extend its reach and command all facets of the customer purchase journey. On account of convenience, the FBA has been a revelation that saves time and money. On the contrary, its takeoff as a tool to simplify the sales process has not been impressive, but a better future is burgeoning. In 2017, Amazon's market share of the U.S. e-commerce retail market was 37 percent, and this is expected to increase significantly by 2021. This equates to a market capitalisation of US$916.15 billion, behind only Apple and Microsoft. Furthermore, statistics show that in Q1 2019, AWS registered a 42% revenue growth compared to 46% reported in the last quarter of 2018. Besides, it provides numerous perks such as access to exclusive deals on Prime Day, access to Prime Video, and a collection of other benefits. The report reveals that Amazon dominates UK ecommerce (30.1%), accounting for $30bn in sales in 2019. For every eCommerce dollar spent by a US  consumer, Amazon earns a whopping 49 cents. But Amazon's market share is … As of July 2019, Amazon’s market value had reached $993 billion. Interestingly, only 2% or approximately 1 million of Echo device owners have purchased with a smart speaker. Three-quarters of Amazon seller firms had between 1 and 5 employees, in 2018. Amazon entered the India space in 2013, and has yet to turn a profit. N/A. Ingrid Lunden @ingridlunden / 2 years Amazon has already been in the crosshairs of the White House when it … On this graph, the Y-axis represents the number of digital transactions and the X-axis shows Amazon’s market share in each. That leaves ‘addressable retail’ (i.e. On the other hand, a whopping 89% of US consumers visit Amazon at least once a month. Amazon averages a 74% share of digital transactions in the US. Before COVID-19, Amazon's share of online spending was 42%, according to Rakuten Intelligence. To reap maximum benefits, you need a leading eCommerce platform for small businesses and a well-orchestrated customer acquisition strategy. So for a category like electronics, you can see that there is a huge Prime Day 2019 was a record-breaker for the third-party seller as they exceeded $2 billion in sales. Meanwhile, the Amazon Chime SDK uses 14 data center regions, and Microsoft ACS touts 18 data center regions. Amazon has 50% or more of the US print book market, and at least three quarters of publishers’ ebook sales (it also has its own ebook publishing business, for which it has never disclosed any data). Last updated 5/18/18. At the end of that year, 54% of product search originated from Amazon compared to 48% that began on Google. However, unlike the other two shopping holidays, Prime Day deals are offered in a 36-hour window. No spam. That … , alongside Microsoft Azure, IBM Softlayer, and Google have suffered from amazon market share slowdown after reaching the maturity! Iaas segment was 51.8 %, and its popularity is set to continue into 2021 when it will reach %. Online consumers ’ needs maturity stage can make some reasonable estimates million in revenue books,,... Starting point share is a reliable income generator for Amazon on the other hand 37. 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